Google Panda was released over a year ago as a way to filter low quality sites from Google search engines. It became the SEO’s thorn in their side as this new update affected twelve per cent of search results, having visitors on many websites around the world.
A few days ago Google confirmed a new update which took hold on 6 November. The aim is to stop low quality sites getting high rankings in the search engine, the problem is that websites which have been fighting to recover from Google Panda could be hit again, you can get more info on the Google website.
As a person who specializes in SEO, I was forced to learn more about Google Panda, follow it when updates were announced and learn as much as I could to ensure that I wasn’t being a detriment to my customers, rather than helping them achieve online success.
Let’s take italian cooking for example. You want to learn how to make a delicious lasagne. You do an online search and the obvious choice is the first site that pops up in your search engine. The frustration for you as the user is that the site has nothing to do with making lasagne but rather something completely different. So while Google Panda is a thorn in the side of many websites, it’s advantageous to the user.
This means that people specializing in SEO have had to learn how to recover from these updates. They have had to learn how best to use SEO to help their customers achieve online success and meet the high demands of Google.
The obvious choice is to ensure that the articles, blogs and web pages are not over filled with keywords, keyword stuffing as it is called has been ignored by Google and immediately makes the source unreliable. Google is now concentrating on sites that offer informative and interesting information rather than the use of keywords, this has changed the way SEO works. In fact it’s changed history when it comes to search engine results and optimization.
You can search the internet for anything, maybe you’re looking for south beach smoke or free cell phone. When you do these searches as a person sitting in front of your computer, you expect the correct results to pop up in front of you, you expect the correct results to be at the top and this is what Google is trying to achieve.
That being said, for those websites that don’t over stuff their keywords and work hard to offer informative, interesting and reputable information, they are being given the exposure they deserve by being pushed to the top of the rankings.
If you think about it you want the site you are working on to be on a par with Wikipedia. Wikipedia is at the top of every search you will do and if you’re wondering why the answer is simple. Wikipedia is considered a reputable search by Google, they don’t over stuff their keywords and they offer visitors an informative experience. Exactly what Google Panda is trying to achieve.