Since the inception of the internet in the mid-90s, the war between and amongst network administrators and website owners has been all about who has the higher search engine rankings results on websites of similar types. Today, given the increased reach of the web combined with the money that can be had from internet marketing and advertising revenues, this jostling for position has only escalated into newer highs. Like a pinched nerve gone worse, every single website administratoris consumed by the idea of getting his or her website ranked on Page 1 of Google’s search results.
It is not surprising, therefore, that the ways developed to achieve high rankings in search results has become close to being a science and an art in itself. Today, you will find numerous suggestions on building a website’s reputation to improve its search ranking. And given there are products and brand segments that are highly competitive such as, for example, the search for the product, this is well warranted.
Here are some of the most important steps that one can take in order to build a website’s search ranking results.
Use of keywords. Keywords are the foundation of the search engine infrastructure. When a user types in a keyword, or string of keywords, on a search engine bar, the search engine looks at websites that carry the same keywords and uses this as a basis for matching the query with the results. A website administrator who wants to improve his or her website’s search rankings should specifically target keywords that best describe the website. For example, if you are competing in the niche for “coconut oil for face”, this string of keywords should be prominently used on your website so search engines will know what the website is about and so it can be considered as a ranked result in future user queries using that keyword.
Keyword density and positioning.It is not enough that the right keywords are being used in a page. There should also be “enough” of the keywords on a page to suggest that it is important (because it is being repeated) and for it to be positioned properly. The keyword string for example, is less effective when used in the middle of an article compared to when it is used in the very first line of the article. Other important locations are the subtitles or sub-headings, the first line of the last paragraph, and then sparingly across the body of the article.
Linking.Search engines are discriminatory of the types of links being used. The only “valid” links that count to search engines are those that are one-way – meaning the paged that is being linked to is used as a reference – and if the linking website already has an established reputation. Search engines treat links like recommendations or references so if an established website points to your website, it carries more weight than if a virtually unknown website is doing the linking.
From dentists review to hydro-farming tomatoes, the search engine results rank ultimately determines the fate of websites around the web. If you are a website administrator, it is important to keep these ideas in mind so you know how to position your own website and ensure its success.