For people who rely on search engine results to market their business, nothing can be more important than being familiar with Google’s search engine algorithm. For many of us, however, Google has always been – and will always be – that website that returns our search queries regardless of the topic. When an average user types a string of words on the Google search bar, it matters little how Google retrieves the right data as long as it returns something useful.
But the truth is that, behind the scenes, things aren’t as simple. Google is built on a kind of programming protocol that determines how it ranks the results that it retrieves for the user. Search “pool table” for example, and depending on how a Google search algorithm is configured, different results may come out.
Here’s an overview of how it works:
First, Google “indexes” most the websites that are put up on the internet. Even if you are writing short movie reviews, Google will send trackers to catalogue the new information. Among the things that Google takes note of are keywords that are important to the article, links that refer to that article (some sort of referral system for web pages), the traffic that goes into that website. All of these data are used to try and ascertain the reliability and popularity of any given website.
When you run a query, Google checks its listed index and returns results that match closest to your query. However, before it can do so, it has to properly rank the results from the most relevant, or expected most helpful, to the least. You hate to be searching for an accident lawyer in San Diego,California and Google returns results of accident lawyers in Kansas City.
From here it is easy to see why Google’s search engine algorithm is important for people who plan to improve their business marketability on the internet. These small businesses invest money for SEO, or the process of making their websites friendly to search engines. Consequently, knowing how Google’s search engine handles the data is the ultimate secret to improving the visibility and marketability of these websites. If you “push Google’s buttons” the right way, you will likely end up in the first few pages of the search results where users have a higher likelihood of seeing your website. Conversely, get it wrong and the website will likely be relegated to page 20 of the search result; and we all know nobody checks Google results up to page 20.
Now, it is important to note that Google’s search engine algorithm does not remain static like one would expect. On average, Google updates it search algorithm about 500 to 600 times in a year so much so that a “PPI calculator” research today may yield a different result when done tomorrow. Often, the changes are minor but ever so often, Google rolls out a major change that leaves one unsure of where to start to “pick up the pieces.”
So the next time you type “temple run” on a Google search bar, pause for a minute to think about all the effort that goes into organizing the voluminous amount of data that course through the internet. And should you decide, whether on a part-time or full-time basis, that there is money to be had in the internet, remember these Google search algorithm basics. You can be confident that the success or failure of your venture depends largely on your ability to grasp all the details that go into optimizing a webpage for search engine purposes.