For the past few years you have probably heard about SEO (Search Engine Optimization). If you are a business owner or managing the marketing of a business, then understanding SEO is imperative to the success of the business in an online environment.
That being said, there are two types of SEO, there is the white hat SEO and the black hat SEO. Now I’m sure you’ve heard about the new Google Panda guidelines and are probably worried as to how this is going to affect your SEO endeavors.
White hat SEO is the use of SEO strategies focusing on the human reader rather than the search engine itself. This is done by the use of keywords, back linking and link building ensuring the experience is enjoyable and informative for the reader.
Black hat SEO on the other hand is all geared towards the search engine and obtaining results, exactly what Google Panda is trying to avoid.
If you were writing a page for a south africa website, you would want to inform the reader about the outdoor experience, the national parks and wild life parks, the blue flag beaches and the spectacular landscapes. Now you could over stuff the page with the same keyword over and over, but with Google getting clever with the black hat SEO practices this won’t get you very far. Rather concentrate on the person who will be reading the web page, link them to other pages that may interest them and improve your ranking that way, that is the white hat way of doing things.
It doesn’t matter whether you are marketing remodeling estimates or a Fender Stratocaster, using the right SEO technique can ensure your business success. Online is the most important place to market yourselves. These days everyone buys, compares and searches using the internet, so things have had to change moving forward.
One example is that SEO experts who are used to working under the white hat SEO techniques are more likely to succeed in the future than those who are used to the black hat SEO techniques. Google Pandas new rulings is that pages are now ranked according to value, interest and information rather than keywords and links. They are trying to ensure that information provided online is exactly what people are looking for.
I am sure there have been numerous occasions where you have searched for something online and when you get to the first search result it has absolutely no value. A complete waste of your time. Now white hat SEO works to ensure that the value and information you are looking for is there at your fingertips. It should offer you all the information you want along with additional info that you find valuable.
When you are searching online for a free video chat program and the first site to come up offers you valuable information that is interesting and informative you know the person who wrote it had you in mind, the human rather than the search engine, they used white hat SEO techniques to bring the information you needed to your computer screen.